Aloft hotels: project aloft star finale

Returning for its 8th year, Aloft Hotels hosted the annual Project: Aloft Star competition for emerging, unsigned artists around the world. This year, Aloft teamed up with multi-platinum artist Gavin DeGraw, to act as the program's mentor.  Out of over 1200 submissions, entries were narrowed down to five semi-finalists that the public were then invited to view and vote on during a ten-day period to choose the two that would perform at the finale. 

On November 7th, the top two finalists The Bergamot and Gigi Rich were invited to the Aloft Hotel in Long Island City to have their in-person mentoring session with Gavin DeGraw, followed by a private party with live performances by the finalists, last year's winner and Gavin DeGraw. To close the night, a panel of heavy-hitter judges announced the winner, The Bergamot, live. 

Agency: BMF