brisk: creators class summit
BRISK handpicked up-and-coming artists for their 2019 Creators Class, providing professional mentorship and exclusive opportunities to showcase their work. BRISK also hosted a Summit in NYC, in which all seven artists were flown for the weekend to discuss the industry and their art, attend talks by industry leaders and participate in brainstorm sessions.
At the end of the Summit, the creators were briefed on an opportunity to submit a campaign promo idea for the upcoming Fast & Furious film Hobbs & Shaw. The winner got to bring their idea to life as a national ad campaign leading up to the movie premiere.
Our team was tasked with developing and coordinating the Summit experience and programming. We also oversaw the Hobbs & Shaw creator pitch process and spot production, including close mentorship with each creator and winner as they developed their creative treatment.
Agency: PepsiCo Content Studio
THE CREATORS
THE SUMMIT
