chick-fil-a: army–Navy football game
McCann New York created a clever experiential series for Chick-fil-A – the "Rivalry Restaurant,” to bridge the gap between classic American sports rivals. The premise: a pop-up Chick-fil-A restaurant leading up to/on Game Day. Fans from each team are invited to share a Chick-fil-A meal and spirited activities together.
In the latest iteration of the Rivalry Restaurant, we celebrated one of America's most storied rivalries, Army vs Navy. For the 2018 Army-Navy football game taking place at Lincoln Financial Field in Philadelphia, we brought together Army and Navy fans to create an unforgettable game day experience.
Active soldiers and veterans from in/around Philly were invited to bring their families and friends to watch the live game at the historic 23rd Street Armory. The day was filled with food, activities, live entertainment, giveaways and spirited camaraderie.
Agency: McCann NY
