DYNACRAFT: EXPERIMENTS IN FUN

Dynacraft is one of the country’s largest distributors of wheeled goods, with licensor partnerships with some of the biggest entertainment and children’s brands including Sanrio, Mattel, Hasbro, Marvel, Disney, Tony Hawk, Universal Pictures and Dreamworks.

In 2015, Dynacraft launched its consumer-­facing brand for the first time. To help introduce them to the world, we conceptualized and produced the Experiments In Fun summer event series: three real­-world events that offered playfully childlike twists on grown­up concepts. Events included: a Ride-In Theater (a Drive-In reinvented for kids), a Color Ride (the Color Run – on wheels) and The Kickstand (and a kids juice bar, themed like a biker bar).

We captured quality footage from each of those events of real, inspired moments of fun and turned them in a range of content for Dynacraft and its partners to release online. 

Agency: Mash Studio