Hermès: Flamingo Party

In celebration of a new flagship store in Miami's design district, Hermès transformed a raw 33,000 square-foot warehouse into an immersive paradise from 1950s Cuba for a one-night-only party. Our job was to create a way for guests to capture themselves amidst the night’s sights and sounds.

So we developed a custom tech ecosystem that connected hidden cameras, lights, iPads, computers and more. As a result, guests could walk through the space and tap their personal RFID token in select areas, which would trigger a stunning photo, video or GIF of themselves. The content would then get filters and effects added in real-time, automatically saved to the guest’s personal landing page and even sent to their phone as an MMS with a single tap.

Watch case study video here.

Agency: Mash Studio