LINE: BIG SEAN + 2 CHAINZ 

LINE hired the Cashmere Agency to help introduce the hugely successful free global messaging application to the US market. To begin our online seeding efforts, we worked closely with top record labels, including Def Jam and Roc Nation, to integrate LINE's popular messaging sticker collection into their biggest upcoming music video releases.

We were able to secure a number of placements, including for Big Sean's single 'Guap', which reached over 36M views and 2 Chainz major hit "I'm Different", which reached over 72M views. We collaborated with the video directors and the artists' teams to find the right ways to integrate the product into the existing creative. This was followed by a number of posts by the artist across their social pages around the week of release. 

Agency: Cashmere Agency