Pepsi: NFL North division
For their 2020 "Made for Football Watching" campaign, Pepsi created campaigns with the NFL and the Pittsburgh Steelers, Cincinnati Bengals, Buffalo Bills and Philadelphia Eagles. As many teams could not host fans in-person due to the coronavirus pandemic, Pepsi seeked to celebrate at-home team spirit with contests, packaging and digital hubs for each team.
Each team had a different consumer sweepstakes, launched with comedic videos featuring star football players from the team. For the project, we worked closely with the creative and brand teams to produce and edit all campaign assets for each of the four local cities.
Agency: PepsiCo Content Studio / TracyLocke