Reebok: shanghai fashion week
On March 27 2019, Reebok kicked off its presence at Shanghai Fashion Week (SFW) with the opening show at Taipinghu Xintiandi, featuring appearances from rapper Future and Chinese superstar William Chan.
The runway show and showroom, themed “The Other Side,” featured top styles and innovations from Reebok’s Fall/Winter 2019 collection, as well as a ‘see-now-buy-now’ integration featuring the brand’s Spring/Summer 2019 styles, all of which were available for purchase immediately following the event.
Role: Market research and pitch development
Agency: Matte Projects
