SXSW: THE VIBE HOUSE
Starting in 2010, Cashmere Agency has produced one of the most anticipated annual residencies at the SXSW Music Conference. Every year, we were able to secure a comprehensive line up of the year's hottest hip-hop acts as well as numerous up-and-coming artists – often introducing talent just before they exploded into the mainstream market. Across three years we secured over 100 acts, including: Snoop Dogg, Kendrick Lamar, Nipsey Hustle, A$AP Rocky, Wiz Khalifa, Timbaland, DJ Quik, Mac Miller, Big Sean, Mystikal, Machine Gun Kelly, EPMD, Tech N9NE and many more. We would also partner with media, tech and brand partners to expand its reach. By our second year, we were attracting thousands of attendees and over 50K livestream tune-ins.
Agency: Cashmere Agency
