TBS: SEARCH PARTY PREMIERE PARTY
To celebrate the launch of TBS's new scripted comedy, Search Party, a hand-selected group of New York celebrities, tastemakers and press were invited to join the show's cast and creators in a binge-style screening of the entire first season, followed by a not-to-be-missed premiere party.
We took over the beautiful Metrograph movie theater, filling it with entertainment and interactive experiences that provided the guests with both physical and digital takeaways to remember and share their night. The premiere party kicked off with a performance by Grace Mitchell, followed by a DJ set by Purity Ring.
Agency: Mass Appeal
