sk-ii: #changedestiny editor event
Cate Blanchett hosted the latest launch from luxury skincare brand SK-II, a limited edition makeover of their iconic Facial Treatment Essence Bottle. The theme of the revamp is Change Destiny, with a push for positivity and encouraging women to pursue their dreams to change their destiny.
The intimate editor event included custom-built display and photo moments, including a 15' wide plexiglass tile wall in which guests could write their own #changedestiny statements as well as a live art experience with artist Annica Lyndenberg of Dirty Bandits.
Agency: BMF
