TIA: THE GENIUS OF PLAY CAMPAIGN
An animated series of shorts for the Toy Industry Association that began as interviews with MIT researchers, Harvard professors and TED speakers, and became these bite-sized moments of ordinary play, revealed to create extraordinary development in kids’ lives – generating over 4.5M views and 5M hours pledged to play in the first 6 months.
This series is a continuation of the “Genius of Play” platform Mash Studio created for TIA as a way to talk about the fact that play isn’t just fun – it’s critical for kids’ physical, mental, social and emotional growth.
Agency: Mash Studio
