UNDER ARMOUR: UA PURSUIT LAUNCH

To premiere the new Under Armour x Foot Locker lifestyle collection UA Pursuit, we threw an exclusive launch party for NYC's top streetwear, music and sports influencers.

The night was filled with back-to-back performances by headliners Wale and DJ Rukus as well as emerging artists, including Tate Kobang and Rob $tone.

Using technology and creative visuals, we created attention-grabbing experiential moments throughout the space inspired by the line that drove guests to capture content, interact with it and share it across their social channels.

Agency: Mass Appeal