WARNER BROS PICtures: NICE GUYS PARTY
Inspired by Nice Guys' distinct spirit and visual aesthetics, VIP guests were invited to a screening and after party at the stunning Ace Theater in LA, which featured 1970s inspired set builds, footage, furniture and lighting and entertainment.
While guests explored the event space, they delightedly discovered interactive activations, in which iconic moments from the film were recreated in such a way that guests could capture photos or videos of themselves seemingly “in the movie.” Guests could then seamlessly and instantaneously receive these digital keepsakes on their phone, enabling them to share the content across their social pages as they desire. Inside the photo booths, guests could call the Nice Guys hotline and leave messages for the detectives, which was posted to the official Nice Guys website.
Agency: Mash Studio
